When I saw Chanel’s Fall-Winter 2016-17 campaign I was totally amazed. Karl Lagerfeld created a stunning ad campaign, featuring Mariacarla Boscono and Sarah Brannon posing with classic Chanel pieces against colorful backgrounds. Copying and pasting fabrics and textures from Chanel’s tweeds, leather bags, camellias, pearl necklaces, and combining them with emoticons and art-deco graphics results in a super pop and dynamic campaign.
But the real reason why the campaign struck me was the perfect makeup signed by Tom Pecheux. He clearly pin-pointed the campaign concept. If you take a closer look at the makeup used in Chanel’s ad campaign you will find something familiar: our main creation, mily's eye flashes.
The makeup inspiration may have come from Sarah Brannon’s NUMÉRO editorial which featured Mily's eye flashes (see our blog post about the NUMÉRO editorial).
Knowing that MILY MAKE UP’s main theme is peel off and stick on, we can say that Chanel’s collage approach totally fits the MILY MAKE UP self-adhesive makeup concept.
Enjoy the beauty of this collage and don’t forget that you can have a perfect CHANEL makeup look for 14.99 euro right HERE !